The world's top jewelry brand successful eight factors _ caibao _ wool

1, century legend of distinguished brands story all top-level jewelry brand has more than 100 years of history �� difuni 1837, Cartier Piaget-1847, 1847, brand stories often ideal aesthetic, even a bit of a legend, this will no doubt add to brand a mysterious and thick. The history of the brand is a brand of important assets, brand brings confidence and wealth of Lenovo. 2, the luxury of the birthplace of Italy and France are currently owns luxury brand up to two countries, the market share accounted for about 55%. France LVMH excellent group accounted for 56% of the domestic market for luxury goods, brand central tendency is obvious. At the same time, for consumers, France, Italy, United Kingdom, and has a production of luxury goods, as long as the referred to these countries, there will be a rich habitats. Similarly, the origin of the product, the product can also be lavish sold at high prices. 3, and the close relationship between blooded cousins nobles, many countries in Europe is a monarchy, such as the United Kingdom, Norway, Sweden, Denmark, Netherlands, Spain, Monaco, the monarch's stealth rights tend to be higher than the head of State, because they are the symbol of the country. The history of hereditary nobility blooded cousins than jewelry luxury of a long history to much, there is such a pursuit of luxury and high-end brand of groups to influence their publicity. And aristocratic blooded cousins is itself a major consumer of jewellery, while also promoting dynamic development of the original jewellery. 4, innovative brand spirit almost all international jewelry brands founder is jewelry designer, originally hand-build each product, with the combination of designers. The brand's history is a history of innovation that has brought the world shook, leading arts and fashion trends. Design and innovation is the top jewelry brand a century of soul, is the brand continued attention around the world, is also the level of brand image. 5, unified visual symbols unified visual symbols can deliver a consistent brand image, you can build only attributed to the brand of high-end style, consumers in contact with the brand, to be identified through the image. Card to the wine red, Tiffany blue gray, Ferrari red, PUMA's brand of green, all have their own color. In addition to color and special visual symbols, such as trademarks, Visual combinations, styles, etc., Earl have very compelling special with "flowers" as the subject of gorgeous Visual. 6. integration into the social welfare activities of high-end luxury brand has been seen as a waste, luxury and environmental damage and was questioned by the public. To change this perception, many luxury brands will benefit activities as an important strategy for the brand. Luxury brand activities has changed public opinion, they attacked the luxury brand of greatly reduced, of public welfare's popular activities does not reduce the luxury brand's image, on the contrary, the courage to shoulder social responsibility of image more conducive to the establishment of the public's favor. 7, luxury tour's top jewelry brand has a long history, the brand heritage profound and many products to the attention of the world. High-end products exhibition, is the best way to show brand strength, but also an effective means of promotion, exhibition, are often able to complete the good sales performance. 8, Club loyalty marketing, promotion and preferences of the Chinese people "by his friends of a feather flock together", indicating that there is always a high-end groups, this circle circle embodies similar lifestyle and needs. How to penetrate marketing through the Club, the circle, to enhance the levels of awareness of the brand, the brand is gexianshentong. Club marketing has become an important marketing high-end brand, by publishing information, display the image, Word of mouth effect to increase loyalty, greatly improving the maintenance of old user development potential user efficiency. This article is reprinted from http://www.baotime.com/