[Reprint] bright children milk supply prospects unlimited _shaiwenlao

Original address: prospect of unlimited "> bright children milk supply prospect of unlimited authors: Metro since launch, the child milk for their children healthily and personable, with sales climbing. Children milk sales in 2009 than in 2008 increased by 260% in the second half of 2009 than in the first half of the year has increased by 100%. Even so, it could not meet the consumer demand. According to the National Bureau of statistics show that China's children under the age of 14 are about 3 million to 2 per person per day, children's milk package one year needs of nearly 2000 billion package to create 600 billion in sales. Even if only 1% of children stick 1 day drink 2 package, annual sales are up to 60 billion. The whole room temperature liquid milk, milk segment category children 2009 annual sales have 4.9%, sales up 7.5%. For years the market capacity of 60 million conservative estimates that at least 40 billion market gaps. Children's milk in the broad market prospects, however, to date, only dairy magnate, yili, Guangming milk mengniu involved. The reason is that the child milk because of its face specific people, on the production process, selection of ingredients with strict requirements, the General milk enterprises due to the technical deficiencies, inability to access this area. As dairy experts Wang Ting cotton said: "now you want to add a solid liquid milk nutrients or have a certain degree of technical difficulty, not every family can do well. "The so-called children's milk, is through professional formula, in General, on the basis of pure fresh milk, add some children must, but diet is usually in short supply of nutrient elements (such as vitamins A, D, zinc, iron, etc.) made of milk. Children's milk in the somewhat better than plain milk, on child nutrition unbalance, shortage could serve to complement and supporting role in the growth and development of children with a positive sense. For example Guangming milk production, the "little bright pure milk", for 3-6 years and 7 years of different age children scientific nutritional composition. Special fortified vitamin A, vitamin D and taurine, and other nutrients, and added to promote children's physical development, maintaining the balance of the organism and to strengthen VA children organism on the absorption of calcium and phosphorus to help children grow taller by VD. At the same time, rich of Prebiotics enhanced intestinal immunity, provide children with a more healthy intestinal environment, promote the uptake of various nutrients, more suitable for the child's delicate stomach.